The Ring has an unusual website design, with the title not being present. The audience can only grasp the film’s title from the bottom right corner, with the trailer link – an image of the distinctive ‘ring’.
The website follows a gothic style colour scheme – the predominant colours being white and black; with the use of a black background leaving a sense of the unknown danger. The audience’s eyes are drawn to the syringe in the centre of the page due to the red shadowing. The hyperlinks at the bottom of the page are also emphasized by the red underlining – which looks as though it has been hand drawn.
The audience is not able to understand the narrative of the film from the website, with the background being just random, eerie objects which leaves a sense of confusion and uncertainty amongst the audience.
The typography has been drawn with the letters being odd sizes, whilst not following an exact straight line. This could bring ideas that the film is different, with unusual consequences.
Once hovering over the hyperlinks, the typography turns red – bringing connotations of blood and death. When the mouse leaves the hyperlink, the font size suddenly increases and the font shakes, creating an unsettling effect.
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