Anchorage Ideas

After analyising 'The Grudge' poster and website we looked at the trailer for different anchorage ideas and how to transmit titles into our teaser trailer.

Theses were the first title in The Grudge trailer, it is transmitted through the the visual effects on the screen, it's in the style of the villains hair being whipped across the screen, and this is one of the character's key features. Each letter uses the same affect at a slow pace so the audience has time to read the title.

The whole title isn't visable for the same amount of time, and gripping words have been used such as 'dies' and 'powerful Rage', this gives the audience more information about the narrative.

The second title 'a CURSE is left behind' uses emotive language which creates fear amoung the audience as well as intrigue. By using black anchorage on a white/blue background creates contrasting connotations and mystery which relates to this film being a 'supernatural horror'.

The Next Two Titles:

it never forgives

it never forgets

THE GRUDGE

These next few titles name the villain as 'it' which suggests to the audience that this 'thing' isn't human. The last title is capitalised just to indicate the name of the film and create a dramatic impact. Overal the anchorage used in this particulat trailer has used the same font, size, colour and the same transmissions.