The Golden Section
- Is where the audience’s eyes eventually settle. It could be tactical to go against this idea as it may confuse the audience and make them think.
- Posters which follow this rule often follow other tactics. For example – ‘Alien’ uses tricks of composition. Has a large V layout with small writing, making the audience focus strongly on the text.
- Colour is used deliberately to suit the narrative of the film, for instance red is commonly used in horror films (more commonly slasher) due to the connotations of blood and death. Whereas white signifies that there is nothing there, which leaves to the imagination. White is also used in horror films as it brings a sense of the unknown and can be unsettling.
- A vast majority of horror films follow the common colour scheme: black, white and red – a gothic style. This can be particularly effective as the colour red will stand up amongst the colourless background, bringing the eye to this point of the poster. For example, ‘The Omen’ eliminated all white in the poster as it interferes with the overwhelming sense of red – as a result the poster is imposing and intimidating.
- Imagery is a necessary tool used to draw the audience to the title of the film, more commonly when the poster does not follow the Golden Section. This allows the audience to wander the poster, seeing important information which may not be obvious to the eye.
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