Feedback from audience (target or other) has been a key factor with decision making in the production of our teaser trailer, film poster and website. We gathered audience feedback in a variety of ways, for example, small focus groups which enabled us to get feedback from a chosen group (e.g media students, or non media students of different ages.)
To gain original, primary research and opinions, we devised a simple questionnaire which helped us make important original decisions, such as genre, and begin to compose a narrative. The questionnaire was developed and then distributed to different target audiences, with paper copies being handed out, and an online version posted. Posting it on the internet allowed us to access a wider audience to fill it out. By finding out what the target audience found most effective, and which films they had previously enjoyed, we were able to look into these and use them for inspiration for our coursework production, for example basing make up on the grudge.
This audience feedback was most important and key in the research and planning stages, as before we started production, a clear idea of what we wanted to create and present to the audience was needed.
Throughout our filming and the other ancillary tasks, we constantly asked for feedback from peers, as they fit our target audience. We did this by simply showing designs of posters, or layouts of websites, and asking which they preferred, and found most suited our genre. We also did this for typography.
To receive feedback following making our teaser trailer, a screening to media students was organised. They were asked to complete an evaluation form, which enabled us to see what they found effective, and how it was conveyed to them. These small focus groups give rich valuable feedback as they can be formed of people from our collective target audience. Participants also feel they can give detailed thoughts, ideas, and constructive criticism. Also, we were able to ask them any extra particular questions about our trailer, and how we would be able to improve. This feedback also enabled us to analyse our trailer, and see how well we stuck to our brief.
We also posted our original video on youtube and facebook, and asked for feedback from people who watched the trailer.
We found that most said they found it “creepy” and that “the last bit really made me jump”. These comments gave us a broader evaluation of our trailer. Also, we recieved a few comments about the anchorage, and how it would be better if it was larger and easier to read. We made these changes as a result of audience feedback. Other comments also included "the use of darkness really adds to the scary atmosphere" and that the end shot of the close up scream was really effective. This was also the feedback we recieved from our screening to media students.
We have found that all audience feedback was vital in creating all of our products. Even simple feedback, informing us as to what they felt was more effective was important when decision-making. (The audience would be the viewers, and therefore should have power and a voice, and their opinions on our products are vital. )
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