The main aim of our teaser trailer combined with the ancillary tasks was to produce an advertising, appealing package which clearly connotes key code and conventions of the supernatural horror genre. It was important that we kept continuity through all the tasks which demonstrated the genre of the film.
Typography
Codes and conventions of the supernatural horror were expressed through experimentation using the software Serif Draw Plus. By particularly focusing on the colours red, using shadowed effects and the combination of dark colours we created an eerie atmosphere, as it signifies death, horror and fear. The node tool allowed us to alter the placement of letters and adjust the style of individual letters to suit the supernatural horror genre. Our typography was used at the climax in our teaser trailer, with red, black and white the main colours used to create fear and suspense.
We kept to a Gothic colour style of typography throughout our ancillary tasks. The same red typography was used against a stark black background standing as the main focus point, following the golden section theory.– we resulted in using a white, simplistic style of font for the anchorage and tag lines on our poster. The combination of the colours red, black and white are used in current real media products such as ‘The Grudge’, ’28 Days Later’, ‘The Last House on the Left’ etc. Through analysis and experimentation we concluded that the audience is drawn towards the strong colours of red and white when positioned against a black background.
Mise en Scene
The main focus throughout our ancillary tasks was to focus on the villain of the narrative. Following a typical code and convention of other real media products, the emphasis of the villain was most notably through close up shots, highlighting her facial expressions. We wanted the villain to pose as an intimidating and threatening being - Make up and costuming was crucial in representing the villain as harmful with dark blue and grey colours defining the characters stern, emotionless features. This immediately creates fear amongst the audience. The villain remained as the main focus of our ancillary tasks – the villain’s disturbing image instantly displays the supernatural horror genre and attracts the attention of the audience.
Black was the predominant colour used through our teaser trailer as we needed to focus on the darkness, which brings connotations of fear, the sense of the unknown and the power to build on the audiences fears. We continued the use of the black through frequent straight cuts and fade in transitions to the anchorage, which kept focussed to the genre of supernatural genre. Through research, we understood that black is a colour of mystery and evil, and signifies power.
The website and poster uses the colour black as the background colour as it allows the un-nerving, glowing image of the villain to stand out and intimidate the audience. By combining the colour black with red and white, we formed a Gothic style. We used these three main colours in our teaser trailer - For example, we purposely wrote on the mirror in red lipstick to bring connotations of blood and death.
Camera Shots and Character Positioning
In the teaser trailer, the villain was represented through close ups to highlight her menacing, emotionless facial expressions; with mid shots and long shots framing the dark, isolated woodland as the setting. We used a similar positioning in our ancillary tasks to keep continuity of our representation of the villain, creating a foreboding, un-nerving atmosphere.
The website’s homepage displayed the villain positioned in the centre of a long shot, following the rule of 3. This shot immediately forces the audience to focus on the unusual, creepy stance of the villain, whilst also highlighting the darkness surrounding the villain – this character positioning is crucial for the supernatural horror genre
Similarly in our poster, a close up was used of the villain to stand as a murderous character, immediately allowing the audience to empathise with the victim in the film. The strong facial expressions combined with the unsettling tilted head of the villain makes the audience feel confronted, bringing fear and want to see the film.
Sound
The non-diagetic soundtrack runs parallel to the imagery in our teaser trailer. This is particular in the establishing shot, with the eerie tones and slower pace creating equilibrium, indicating that chaos and disequilibrium was near.
We included a steady, eerie section of the sound in our website, as it demonstrates the key codes and conventions of the supernatural horror genre. It acts as a slow suspense builder, introducing the genre to the audience.
Editing
Using I-movie, we edited the picture quality of the teaser trailer using exposure and contrast tools to define and highlight light and dark. This was specifically used in close ups to enhance the darkened blue, dull features of the villain.
We relied on editing in our ancillary tasks to adjust the colours of the original photographs which were taken. Our main aim was to improve the brightness of the colours red and white against the stern black background – by using a glow effect, specifically for the website, this displayed characteristics of a supernatural being.
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