What Lies Beneath - Poster Deconstruction

• The photographically represented image of the hand grabbing on to bath edge, indicates the horror genre, hinting revenge and return. It also links to the larger font of ‘Lies’ as the hand is reaching up, from beneath and the unknown. Pragmatically, the larger font of ‘Lies’ could have a second meaning, hinting that the family environment was built on lies and there is a consequence.
• Focusing on the image, water signifies vulnerability and danger in the horror genre; shadow and darkness signifies hidden secrets and the unknown. Horror posters stereotypically use haunting, intimidating colours such as black or red, therefore it is unusual to use the colour white.  The white and stark background highlights the image and the simplistic title.
• Tag line - ‘He was the perfect husband until his one mistake followed them home’ doesn’t give away the narrative, however informs the reader that the film develops into a shocking and disturbing plot, from a perfectly average family. Its purpose is to intrigue the audience and entice them to view the film, standing as a persuasive technique.
• Unique selling point – Harrison Ford is popular Hollywood actor, therefore the film producers would expect that the film would be popular with his fan base and specific target audience of action and violence.