'Let Me In' Poster Analysis

The main colours of this poster are black, red and white; following a gothic style. Red is typically used in horror posters and the colour signifies blood and death .This poster particularly shows the genre by the typography in ‘Me’ - Various shades of red are used and the blood is smudged, creating a realistic effect. In addition, white is used predominantly to emphasise the film title and also creates a sense of the unknown.

The background of the poster is of a cracked, broken mirror, linking to the title of the film – It suggests that an avenger is coming for a victim, however is facing resistance. The mirror also brings an un-nerving presence and therefore intrigues the audience.

The messages is in this poster are primarily verbal as the title is positioned in the centre of the poster, covering the majority of the space. This is a persuasive technique and stands as a teaser poster as the audience isn’t given any insight to what the film entails.

A unique selling point is not used; however by mentioning Matt Reeves, director of ‘Cloverfield’, the audience may expect a similar genre. It also brings the suspected audience of the film to be adults due to the danger, violence and death. Although there is no imagery or tag lines used, this leaves more room for interpretation and therefore stands as an effective poster for the film, making the audience ask questions about the film.