- Inception is the main film advertised in Empire magazine, with unique selling point Leonardo DiCaprio in the centre of the cover. Due to Empire being a well known magazine, there is no need for the title to be fully shown.
- At first, the use of red typography hints danger, blood and horror; however the representation of Caprio in a suit brings a sophisticated style. The audience expects fast paced action and a dangerous plot line.
- One of the key features of this front cover is the mention of Christopher Nolan- he is a well known director and has a large fan base following his productions of the Prestige and Batman. This magazine cover reaches out to this audience in particular.
- The reader is immediately focused on the title of the film, due to the capitalised, red typography - It particularly stands out due to the black and white background. The background follows the narrative of the film, as it is a photographically represented image of a city, which is where the film is set, and brings feelings of excitement, exploration and hidden secrets.
- In addition, surrounding Leonardo DiCaprio, are mentions of other blockbuster films. They are slanted and look like they are being pulled back to the centre of the front cover, fitting in with the genres –action, surrealism and deception.
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