The Last Exorcism Poster Analysis

-The main colours used in this poster are black, white, grey and red. These are traditionally gothic colours and reference classic horror film posters like 'Nosferatu'. The red stands out against the other dull colours and gives an insight into what the film is likely to include.

-The main focus of the poster is the girl, positioned very unnaturally. Her pose links with the narrative of the story, and is reminiscent of the original 'Exorcist' film.

-Another focus of the poster is the film's title. The fact that it is in red means that it stands out against the white background. Red also holds connotations of blood. This mirrors the blood on the girl's white dress, and is an indication that there will be blood in the film.

-The messages of the poster are primarily represented by the image. The fact it is so odd means that it will draw people in and they will want to know more about the film.

-The intended audience for this poster will most definately be fans of horror films, and people over a certain age, probably 15, as for younger members of the public, the image could be quite distressing.

-There are no names of actors on the poster, but Eli Roth's name is prominent above the film's title. Eli Roth is famous for making horror films, and so fans of his previous films (Cabin Fever, Hostel parts I and II) will know that if he is involved, this film will be as good as his earlier work.

-There are religious references on this poster, for example the cross on the wall. It points downwards to the girl and makes sure that the audience focus on her, as her image is the main focus of the poster. The tagline is 'Believe In Him', which refers to God and also gives an insight into themes of the film. The fact that it is about an exorcism confirms that there will be religious references in the film.

-This poster is very effective, predominantly because of the way the girl is positioned. The large stain of blood on her clothes is also shocking, and gives a clear idea of what the film is going to include.