Typography in posters

The poster of ‘When a Stranger calls’ have opted for a simple style of typography, ensuring that it is clear for the audience.

The colour scheme of the title follows the colours shown in the imagery, with the colour being drained from the text the further away it is from the imagery, creating a faded effect. Compared to other horror films, yellow is a prominent colour, with its purpose to highlight the darkness of the film and portray an unsettling narrative.

The title is positioned in the top, centre of the poster, where the eye naturally settles on the page. It is emphasized due to the use of a stark black background.

It is a not typical of a horror film, but the emotionless typography with serif font brings a sense of the unknown, consequently intriguing the audience.

 
 

The font used for ‘disturbia’ resembles type-writer font, as it is simple and clear.

The colour of the typography is white, and is emphasized by the black background. The use of a black and white background means that the audience is immediately drawn to the coloured imagery.

The tag line used is in very small font, forcing the audience to try and make out what it says, focusing strongly on the poster. In addition, the title and the tag line have the same font style, with purpose to relate to the film.

The style of font is also emotionless – where by the audience is not able to grasp the horror genre by the title. Due to its simplicity, it leaves a sense of the unknown, leaving the audience questioning.

In this poster, the imagery is a stronger persuasive technique than the title – due to the titles size and positioning. It is positioned just below the image, and stands out, making it clear for the audience.