The trailer is embedded into the website, immediately allowing the audience to grasp the genre and style of the film.
Hyper-links are in white typography, allowing the title ‘The Crazies’ to stand out due to the red typography. In addition, the date of the DVD release is in red. The colour red brings connotations of blood, death and danger – stereotypical of a horror film.
The large, photographically represented image of the sign ‘Welcome to Pierce County Friendliest Place on Earth’ has been transformed into a warning of danger and disturbance. The sign has been attacked with gun shots and ‘Help us’ looks as though it has been scratched in blood. It brings an unsettled era amongst the audience; whilst creating intrigue about what the film entails.
The background is of an isolated area - Isolation = target for victims, with no way of escape. In addition, the weather is dark, gloomy and worrying, adding to the atmosphere of fear.
Nearing the bottom of the website, reviews are given, in the same style font and colour scheme as the hyperlinks and title. It allows the audience to have an insight of what they are to expect if they watch the film – an exciting horror scare, with suspense.
Amongst the black footer, the website advertises the Iphone application –‘The Crazies Tower Defense’. By creating other merchandise, the film has a larger fan base.
Using convergence, the website links up to pages on facebook and twitter; allowing the audience to access information for the film from popular social networking sites.
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