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Final Poster Designs

We narrowed our poster ideas down to two options. We originally wanted to incorporate the colour green into our anciliary tasks, because it is a typical convention of the supernatural horror genre. However, in the end we though it did not convey the right meanings for the audience and thought it would be better to use the obvious convention of a horror film and use the gothic colours red, black and white.

FINAL POSTER DESIGN

Poster designs

This poster design specifically uses the style of Gothic colouring. Through editing, we were able to adjust the image of the villain to shades of black and white, combined with a bright glow which enhances the white against the darkness. The decision to colour match her lips to the title created a striking design, with the shades of red  standing as the main focus, also bringing the eye-line of the audience towards the smaller tag line at the bottom centre of the poster. We focused the rule of three by positioning half the villain's face on the far left of the design. The audience hence instantly focuses on the unsettling, red typography in the centre - the golden section.

Contrasting the previous poster in terms of colouring, positioning and use of image, this poster design adopts codes and conventions of the supernatural horror genre, without using bright colours. However, we concluded that the audience needs a main focus, usually shown by a colour - this poster uses darker, dull colours which doesn't give the same scary effect. By using a moving image of the villain confronting the audience, it creates a threatening and intimidating atmosphere, attracting the audience to watching the film. The golden section of this poster is focussed on the glowing image of the villain, due to its position against the black background. The audience's eye-line continues upwards towards the title due to the central positioning of the tag line and main title of the film.

Similar to the first poster design, this also follows a Gothic colour style - a typical code and convention of horror film posters. Differently, we adjusted the colour of typography to a light, brilliant red and increased the size so it was a more imposing feature of the poster. The audience will naturally focus on the eerie, glowing image of the villain due to her emotionless facial expressions and defined eyes. The tag line was positioned  on the eye-line of the villain so the audience looks at the text instantly.

We made the decision to have green as the predominant colour, suiting to the supernatural genre. The dark, grimy colour is an imposing feature of the poster, fading into the black background. The landscape setup combined with the image positioned to the left of the poster, following the rule of three, instantly attracts the attention of the audience. Her tilted stance is un-nerving and creepy, creating fear amongst the audience. The typography remains a deep red with a green, glowing border however against the black background, the title doesn't stand out as effectively as the bolder colours.

By changing the main colour of the typography to a brilliant white, the title is more imposing; however the poster doesn't particularly link to the supernatural horror. The thin, green border surrounding the lettering is less effective as the typography sits plain and 2 dimensional. We concluded that the combination of red, white and black creates more fear and connotes death and horror instantly, in comparison  to green.